the new dimension of smoking
natural
menthol
scented
light
Rauchless™ associates have developed some preliminary packaging ideas in-house. We will work with 3rd party consultants and advertising agencies prior to presenting the end-consumer product to the first focus groups in Belgium and the Netherlands.
The feedback of the focus groups will be of major importance to the final look and feel of the product and its packaging. The final packaging will be specifically targeted to address national differences.
The backside of these packages show various funny product related pictures. One could also think of historical smoking-related photos and or cartoons, event-advertising, collectibles etc.
Rauchless™ intends to enter into cooperation with an international advertising agency with respect to the looks of its packaging, advertising and PoS presentations. The Company also intends to strengthen its team with a professional from the cigarette industry who has been involved with the introduction of new brands
