Smokefree Innotec Inc.
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All cigarette smokers on the planet!
That market is still growing, even though local tendencies can differ
In the medium and long term, the WHO anticipates the number of smokers worldwide to increase from currently 1.4 billion to 1.6 - 2.0 billion depending on the development of the population from 2030 to 2040
E.g: In China the cigarette consumption has already doubled in 10 years.
The smoker generating repeat business
Who wants to consume nicotine (smoke) where he may not
Who needs nicotine on a regular basis
Middle to high social level, aged from 30 years upwards
Who is financially independent
Who is open to all new trends
The gadget hunter for your "wanna have" trendy image who is possessive when it comes to trendy gadgets
The non-smoker who needs an ideal gift or solution for a smoker
B-t-B: companies looking for solutions to the smoking problem (imagine all the time lost because of 'smoke breaks' in high-rises)!
These statements will be fine tuned with quantitative analysis and focus group results.
In the beginning of 2009, SFI will organize market research through
focus groups to fine-tune the product, the packaging and the overall
communication techniques to be implemented.
Focus groups will test and measure:
>> Acceptance of the SFI way of enjoying nicotine (smoking)
>> Reactions to the product itself
>> Reactions to flavor and nicotine inhaling
>> User friendliness
>> Perception of corporate image, product name & logo, baseline, etc.
>> Perception of website, on-line shop
>> Perception of communications: ads, promotions, etc.
>> SFI versus other ways of consuming nicotine without tobacco.
The feedback from focus groups can be of crucial importance when
launching a new product.
Parallel to the focus groups, SFI also plans a quantitative analysis to study
the behavior and reactions of a much larger audience. In this study we
would not present the product itself but simply measure the search for
alternatives as well as the susceptibility for new products.
Who's In the Market?
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Who Is Our Primary Target?
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Who's In Our Target Groups?
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Market Research
The Market
