Smokefree Innotec Inc.
Product Design
Stock Quote
The look and quality of the packaging will determine success!
The packaging should be appealing:
>> Interest!
>> Attractive
>> Fashionable
>> Trendy
>> Easy to handle
Some preliminary
packaging ideas
have been developed in-house.
Packaging
Individual blistering of the filters for better conservation of aroma and nicotine
We will work with 3rd party consultants and advertising agencies
prior to our first Focus groups in Belgium and the Netherlands.
The feedback of the Focus Groups will be of major importance to the final look and feel of the product and its packaging.
The final packaging will be specifically targeted to address national differences.
Every SFI user needs one. Maximum end user price should be close to the psychological maximum of 30€ (50$) for the starter kit (chargers with high-capacity battery, and white stick).
Separate sticks should also be available in a 1 or 2 pack (in case of lost or broken)
Pricing
Charging Kit
A pack of 20 filters will be competitively but slightly higher priced in markets where the conventional pack is 4.50 or more. For instance:
Pack of 20 Marlboro Red in Belgium: 4.50 € (7$)
Pack of 20 SFI filters: 5 € (8$)
The company's core and repeat business
Filters
SFI will work with a well known and recognized retail communications & marketing agency with experience in product branding, packaging and consumer product launches. This will require a major budget.
Attractive offer for first time users or as a gift pack
1.Charging kit + 1 filter pack at 25 € (40$)
Starter Kit
