Smokefree Innotec Inc.
Public Relations
Stock Quote
The media can make or break a company, a brand, a product and the people behind it.
In marketing, free publicity is the most valuable communications tool and should therefore be used as much as possible, but in a professional & organized way.
An important marketing tool is to have politicians and celebrities and/or medical professionals endorsing the SFI corporation and its products.
Ideal endorsers would be the likes of Al Gore (opinion leader on environmental issues); Oprah Winfrey (leading talk show host); and Arnold Schwarzenegger (outspoken movie star and governor of leading anti-smoking state California).
SFI™ plans to start targeted PR actions at least one month prior to the hard launch of the product. These actions will be coordinated by the SFI Marketing Department together with the local distributor.
Public Relations and Lobbying
