Smokefree Innotec Inc.
S.W.O.T. Analysis
Stock Quote
>> Has the look and nearly the similar use of a cigarette
>> Has nicotine equivalent to a regular cigarette
>> Does not operate by ways of combustion
>> Does not affect passive smokers
>> Not taxed as regular tobacco product
>> No burning thus safer
>> Unique Selling Propositions & Consumer benefits
Strengths of SFI
>> To be the FIRST real one on the market
>> The hype around smoking bans
>> Interest of industry and social security
>> Holding a cigarette is still cool
>> The market offers massive penetration
>> The smokers market is still growing rapidly
>> Media will jump on it (cfr. free publicity)
>> The smoker has to look for alternatives
>> Political interest
Opportunities for SFI
Our smokefree cigarette is the right product that comes at the right time and at the right place.
The No Smoking and anti-tobacco hype is on everybody's top of mind
right now.
SFI should at no time become a luxurious overpriced gadget for the elite but position itself as a FMCG (fast moving consumer good) catering to the whole smoking market!
S.W.O.T. Analysis Conclusions
